![]() Integration of online and offline media in such a manner received a lot of appreciation. The overall event commenced one month before the event with exclusive videos of nominations and judges and launching a micro website with contest details. Mirchi Music Awards was telecasted on Colors channel on 16 March 2014 created a huge buzz online as well as offline. Going digital with campaigns such as #MirchiSelfie and Ticket to MMA, Mirchi music successfully garners lakh online impressions. The end of the campaign culminated into 20 Million plus reach on social media and 10k people using around 200GB data of MTS. Yes, Dustbin with a WiFi wherein people had to throw cans into the dustbin to get a pin in order to activate MTS 3G WiFi passing via MTS Facebook page. So, MTS came up with the idea of WiFi bin. With a fan base of 2 million viewers on Facebook and 19.7k followers, it wasn't tough to catch the attention offline but for converting them into online followers was one. ![]() NH7 Weekender, featuring popular artists performing at different locations over India sees a huge buzz every year and this time brands like MTS and Red Bull were seen cashing at the event, if not the money in terms of fan base at least. It slowly started with brands issuing print or ads with Twitter hashtag supply to drive conversations to the social media, went on to provide Facebook links to increase subscriber base and now comes the use of call-to-action strategy where organisations are engaging in using offline to drive online engagement. How? Let’s get to the details: The ones which succeeded said winning strategy must be extremely compelling and simple. Marketing teams have been trying to lure offline audience to their online platforms through various strategies, some succeeded some didn't. Today, buzz in digital marketing space has created such an impact on brands that it’s impossible to sustain a strategy without having online presence and due to this, brands ended up launching different campaigns that are no way related to each other. So, it works in a mutual symbiotic relationship. ![]() ![]() For a social media to work effectively, you need activation from your audience and to build an audience you need social media. ![]()
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